Campaign to get shoppers to choose Sunderland for their Christmas spending gets underway

A campaign to get residents and visitors to shop, eat and enjoy leisure time in Sunderland in the run-up to Christmas has been launched, to make the most of the busy festive period. Spend It In Sunderland has been launched by Sunderland’s BIDs – which include the City Centre BID and the Seafront BID – to […]
From Sunderland city centre to the seafront – it’s a wrap

SUNDERLAND’S BIDs have got travelling from Sunderland city centre to the seafront – and vice versa – all wrapped up. The BIDs – which include the City Centre BID and the Seafront BID – is running a campaign to showcase how easy it is to get from one to the other. And that’s good news […]
Strategy to put Sunderland on tourist map

Sunderland is sending a postcard to the world, inviting visitors to come and see this transforming seaside city.
Full steam ahead for seafront BID

Sunderland seafront is all set to benefit from a range of initiatives to boost its profile, drive more visitors and promote its assets, after businesses voted in favour of establishing its own Business Improvement District.