Sunderland Empire and UK Productions are delighted to launch Magic Tickets – a ticket-giving scheme offering theatregoers the opportunity to add an additional ‘Magic Ticket’ to a theatre booking for just £10 and send a less fortunate child and their family to see the sparkling panto Cinderella, in Sunderland this Christmas.

In partnership with Together for Children, customers will be able to add a Magic Ticket to their order, which will then be distributed to deserving families within the City of Sunderland.

The North East’s very own Scarlett Moffatt, who will star as the Fairy Godmother in Cinderella, is helping to launch the scheme: “Every year me and my family go to panto at Christmas, but sadly there are lots of families who are less fortunate and unable to enjoy this festive tradition. I’m thrilled to launch Magic Tickets in Sunderland, it’s a wonderful scheme that will grant a child the wish to experience the magic of pantomime at the Sunderland Empire this Christmas.”

Head of Marketing & Communications at Sunderland Empire, John Cliff, said: It’s fantastic that both Sunderland Empire and Cinderella producer UK Productions can back the great work of Together for Children through Magic Tickets. Our visitors have always been so generous in donating for good causes and we hope that they can support Magic Tickets as well, to enable more children and their families to see panto this year.

Early Help Director at Together for Children, Karen Davison, added: “Sunderland Children’s Services work hard to support children and families, many of which face financial pressures, so we are happy to provide the administrative support that will help to ensure those that may be less fortunate are able to enjoy this Christmas tradition.”.

As well as being available to individuals to purchase, local businesses are encouraged to support Magic Tickets and help bring panto magic to more families in Sunderland.

Tickets can be purchased by visiting Sunderland Empire Box Office on High Street West, Sunderland (open 12pm-4pm, Mon – Sat) or by calling 0844 871 3022 (calls cost up to 7p per minute, plus your phone company’s access charge).

Business wishing to purchase 10 or more Magic Tickets contact