Sunderland Empire has announced that leading training provider, Penshaw View, have become the new Ambassador Lounge sponsor at its Edwardian grade II listed theatre.

The partnership will strengthen ties between local businesses and support for the arts, offering brand awareness to the highly engaged audience members from around the region and VIP tickets to the best theatre shows in the region.

Penshaw View is a family-run business that has been providing apprenticeships, health and safety consultancy, training, and recruitment services for over 15 years.

Based in Sunderland, the team supports businesses across the country, helping teams to reach their full potential and upgrade their skill sets.

The sponsorship opportunity includes naming rights to the exclusive 30-seater Ambassador Lounge.

Signage throughout the theatre and all marketing material online and in print will now feature ‘The Ambassador Lounge in association with Penshaw View.’

The lounge offers all patrons the opportunity to add an exceptional, luxurious experience to their visit.

Guests can arrive early to relax before the show and avoid the rush by escaping to this exclusive space in the interval with private washroom and dedicated host table service.

Paula Mitchell, Sales and Development Manager at Sunderland Empire, said: “I am delighted to announce the sponsorship of our Ambassador Lounge with Penshaw View, we also welcome them warmly to our 1907 Corporate Club.

“I look forward to the year ahead building a mutually beneficial partnership with the team at Penshaw View and giving them a starring role within our beloved theatre!”

Sunderland Empire’s 1907 Corporate Club is a yearly membership scheme giving businesses a host of first-class benefits including generous ticket allocations, hospitality, and the all-important brand awareness.

In 2024, Sunderland Empire welcomed over 370,000 audience members through their doors, upcoming West-End productions such as & Juliet, Wicked and Hamilton provide the perfect time for businesses to align their brand with these spectacular shows and increase their brand presence within the region.

Philippa Breckon, Director at Penshaw View, said: “We are immensely proud to have partnered with Sunderland Empire to sponsor the Ambassador Lounge.

“The theatre is a wonderful venue and has a real wow factor. We are excited to entertain our clients in this amazing venue and develop a strong partnership with the Empire.”