North East creative marketing agency Creo Comms has unveiled a brand refresh after strong recent growth.
The Sunderland based firm has revamped its website and set out a new look after a successful 12 months for the full-service agency which has seen turnover increase by more than 30 per cent and six new members of staff join the team, further expanding its capabilities.
The refresh includes a new brand strategy and website, with work undertaken by Creo’s in-house team of experts.
Chris Pescod, Senior Brand Manager at Creo Comms, said: “When we began thinking about the rebrand, we explored brand personas, colours and fonts to create something that is accessible, fun, recognisable, professional and, most importantly, us. Yellow became our primary colour, reflecting feedback from our clients of our friendly, positive and optimistic approach, complemented by a wider softer palette to add warmth while retaining our strong black logo.
“To allow more versatility, we introduced the ‘O’ in Creo as a flexible design element, allowing us to frame, insert images and showcase illustrations inside the O.
“We also developed a short-form ‘CC’ logo, resembling eyes which gave us a recognisable digital-friendly simplified identity. The new look is adaptable and instantly identifiable as Creo Comms.”
Founded in 2014, the business has seen a flurry of strategic hires, bolstering its team to 17.
Louise Bradford, Managing Director of Creo Comms, said: “There have been a couple of moments, throughout Creo’s development over the last 11 years, when it has felt like the right time to take another look at our own brand presentation and to make sure we are representing the company we are.
“We created a new logo back in 2020 that better reflected the dynamic creative business we had become, and five years on, it feels like it’s time for an evolution of our brand. This new look feels really authentic to us, bringing to life Creo’s positive persona.
“As we continue to expand, recent additions to our team have brought fresh perspectives and new dimensions to our work, positioning us to sustain our growth trajectory for 2025 and beyond, and ensuring that we practice what we preach and more effectively market our own services.”
As a full-service agency, Creo works with clients in sectors from manufacturing to real estate, and hospitality to professional services.
To find out more about Creo Comms and the services it offers, visit https://creocomms.co.uk