Sunderland-based MMC Research is celebrating completing a series of recent projects with new clients in new markets that highlight both the diversity of organisations it works with and the growing importance of customer and stakeholder insight in shaping business strategy.
The research agency has recently delivered research projects for a range of organisations including leading UK homeware retailer Dunelm, The University of Sunderland and RE:GEN Group.
Each project focused on understanding behaviour and perceptions, helping them gain a clearer picture of how they’re viewed.
Working in partnership with London-based creative studio, showpony, the MMC Research team delivered in-depth customer research to explore reactions to a branding project on behalf of Dunelm. Testing a concept with 1000 consumers that were a blend of customers and non-customers, the project demonstrated MMC’s ability to deliver a fast-turnaround consumer project at a national level.
In the education sector, MMC Research partnered with The University of Sunderland to conduct stakeholder research informing the direction of a strategic project.
The agency also supported RE:GEN Group, a specialist provider of energy efficiency and regeneration services who work with social housing organisations across the North East and beyond. Through a programme of qualitative research, confidential client and stakeholder interviews were carried out, with the data being analysed and reported to RE:GEN’s board of directors, helping them shape their stakeholder communications strategy.
Founder and Managing Director of MMC Research, Natasha McDonough, is thrilled with the latest new projects, commenting: “The latest client projects demonstrate the broad range of sectors that benefit from independent insight.
“Last year we celebrated our tenth anniversary and since then have gone from strength to strength. I’m surrounded by a hugely talented team and, as any business owner knows, good work leads to recommendations and further good work and that certainly seems to be the case for us right now.”
Ruth Dent, Director of Customer & Assets at RE:GEN Group, said: “Working with MMC has helped us properly understand what matters most to our key clients and stakeholders, moving beyond conversations and assumptions to real evidence.
“MMC have taken the time to understand our business, challenge us constructively, and grow alongside us. It feels like a solid, long-term relationship that will continue to support our growth journey.”
