Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone.

Our three priorities are city pride, promotion, and voice.

Pride – strengthening pride and creating a welcoming, safe and attractive environment.

Promotion – raising the profile of Sunderland City Centre through the BID brand. Creating marketing activities, events, and promoting businesses to increase footfall and attract visitors.

Voice – providing a collective voice for businesses to get their views heard and influence positive change in the city.