MMC Research & Marketing is joining the Business & IP Centre network to provide funded market research to businesses within Sunderland, Newcastle and Gateshead.
Sunderland-based market research firm, MMC, has announced a new commitment to the Business & IP Centre (BIPC) as their Director of Operations and Research Strategist Vicki Shouksmith joins as an Expert in Residence.
The new collaboration will see MMC provide a one-hour pro-bono consultancy followed by the opportunity for businesses to gain access to 12 hours of funded market research support.
Vicki said: “I’m excited to get started as a local business expert. The work BIPC does for organisations across the country is fantastic, and to be part of that is both rewarding and humbling, especially in a challenging economy.
“Starting or scaling a business is no easy task, and understanding your market can make or break business success.
“I’m therefore looking forward to supporting businesses and empowering them to ensure market research is one area that doesn’t feel overwhelming, or confusing.”
MMC will be offering a range of services from market or competitor sizing and scoping, through to customer surveys.
MMC Research & Marketing was founded in 2015 and has become a highly reputable market research and strategic marketing agency and one that is known for high quality, transforming work.
It works with a range of clients from fast-growing start-ups through to large established public sector bodies.
The BIPC North East is part of the national BIPC network, all operating from within Libraries.
They are a free source of information and advice for inventors, start-up businesses, and existing businesses based in the North East of England.